Why partner with Sunderland Renaissance?

As the Sunderland Renaissance campaign takes shape, we are looking for partner businesses and organisations across the city who will support our cause and promote the theme of a local renaissance. Of course, as a new and upcoming campaign many are likely to be hesitant. Some, as we have experienced in the past, will also choose to sit on the sidelines because of reservations often linked to "political" risks. However, in this brief post we'd like to set out a few reasons as to why partnering with Sunderland Renaissance is a 100% beneficial and win-win opportunity which can only be of benefit to the organisation in question and the area!

• 1) We're not political! It will keep being said that SR is not political. Affiliating with SR does not endorse any political party, platform or candidate: nor do we on any level "act" political towards individuals, groups or organisations. The only thing we endorse is Sunderland itself and a brighter future! We do this in a positive and constructive, than negative way. Because we similarly don't seek funding from sources attached to politics, there is likewise no risk of losing out on other ventures by affiliating.

• 2) Promote the area with your organisation! Affiliation with Sunderland Renaissance allows your organisation to clothe itself in the imagery and enthusiasm of local pride, heritage and rejuvenation. This provides an avenue to better connect with the local population by absorbing local themes, culture and illustrating your broader commitment to the area. As people become more enthusiastic about Sunderland, they concurrently do so towards your organisation do.

• 3) Benefit from a growing social media reach! Although its very early days right now, Sunderland Renaissance have a vibrant and pro-active social media campaign which is growing in momentum every day. We are continually branching out and gaining new followers, all interested in Sunderland. This immediately creates an expanded platform to promote your organisation on top of the setup you have already

• 4) Have your name affiliated with SR's projects! In the coming weeks we hope to begin designing new projects for the area which we work with partners. This provides opportunities for your organisation to participate directly in the rejuvenation of the city and even secure new investment opportunities.